About Us

DryCycle Ltd is committed to protecting your privacy and personal data that you provide to us, or any that we may collect from or about you. We completely understand that nobody wants to have their personal information misused or sold and how important it is for us to protect your personal information. We do not sell your personal information to anyone. This applies to all products, services and instances where we collect your data; visiting us at one of our branches, contacting us by telephone and using our websites. By visiting and using our websites, you are accepting the terms in this Privacy Policy.

We politely request that you take a minute to read through this Privacy Policy. If you have any questions the contact details are listed at the end of the Privacy Policy.

In this Privacy Policy, we use the term “DryCycle Ltd” (and “we”, “us” and “our”) to refer to DryCycle Ltd.

Our Cookies policy can be found here.

DryCycle Ltd. is registered with the Information Commissioner’s Office. The registration number is: ZA522947


Third Party Data

This Privacy Policy does not cover any information collected by third-party sites or content or applications that may link to, or be accessible from or on, our website. At times our website may contain links to other websites that are not managed by us. If you choose to click on a third-party link, you will be directed to the third-party’s site. Each third-party website will have their own Privacy Policy and we recommend that you review this due to us having no control of the site, the content or the operations of the site or policies.



Information We Collect

There are different methods on how and when we collect your personal information. Personal Identifiable Information (PII) is defined as any information which on its own, or when merged with other information, allows an individual to be identified. For example, this can be your name, telephone number or address.

We collect your information when you do any of the below:

  • Place an order on our website, by telephone or in person at one of our branches

  • Make an enquiry regarding our products or services

  • Enter a competition, promotion or prize draw

  • Upload an image, comment or review

  • Sign up for our newsletter, promotions or offers

  • Correspond with us, whether by phone, letter, email, social media or chat facility

  • Fill out any forms on any of our websites or during a visit to one of our display areas

  • When you browse our websites as information is collected on our website; commonly known as “cookies”. This is explained in our Cookie Policy and cookie settings can be changed in your browser settings.

  • Complete any forms relating to accidents or incidents for Health and Safety and Insurance purposes

  • Use our car parks and display areas which have CCTV for the security of both customers and colleagues

The personal information that we may then collect includes:

  • Name

  • Address

  • Email address

  • Phone/ mobile number

  • Password

  • Records of your contact with us for example logs of correspondence interactions pre and post-sale

  • Payment method details including credit/debit card details (if paid via this options), PayPal is excluded and has its own Privacy Policy

  • You may give us information regarding other people for example naming 2 people on an order. It is your responsibility to ensure that if you share personal data of other people for the enquiry and order that you make them aware of our Privacy Policy.

  • Data about how you use and access our websites, this includes your IP address, operating system and browser type. Further information about this can be found in our Cookies Policy.

Our website is not marketed and does not knowingly collect or maintain personal information from, children under the age of 16. In the event this happens we will delete the information. If you believe that we may have any information from or about a child under the age of 16, please let us know via our Contact Us form.



How We Use Your Information

DryCycle Ltd uses the personal information that we collect about you or that you provide to us for the following reasons:

  • To track sales and enquiries

  • To answer your questions or provide you with requested information

  • To process your order including sending order confirmations and invoices, payments and refunds

  • To keep you up to date with the status of your order

  • To book and dispatch your order

  • To send you newsletters and information for marketing or advertising purposes

  • To set up, maintain your account and allow access to the customer log in area

  • To respond to your correspondence and customer service queries

  • To understand the interests of our site visitors and enquiries for market research and analysis by tracking activity (anonymously) to identify trends 

  • For management and auditing of our business operations including accounting

  • To contact you for your opinions on our products and services

  • To allow us to develop, review and improve new/existing products and services based on your opinions and reviews

  • To notify you about any important changes to our services or our sites

  • To comply with any legal or regulatory obligations

  • To facilitate any business transactions that include bankruptcy, mergers, acquisitions, asset sales or if the business is sold

  • To provide you with a personalised shopping experience such as showing you the most relevant products, services and offers



Accessing Your Information & Updates

Your Rights

Below is a list of the rights that all individuals have under data protection laws. They don’t apply in all circumstances. If you wish to use any of them, we’ll explain at that time if they are engaged or not. If you wish for further information or explanation regarding your rights please contact us or visit the ICO website.

  • The right to be informed about the processing of your personal information

  • The right to have your personal information corrected if it is inaccurate and to have incomplete personal information completed

  • The right to object to processing of your personal information

  • The right to restrict processing of your personal information

  • The right to have your personal information erased (the “right to be forgotten”)

  • The right to request access to your personal information and to obtain information about how we process it   

  • The right to move, copy or transfer your personal information (“data portability”)

  • Rights in relation to automated decision making which has a legal effect or otherwise significantly affects you

You have the right to ask for a copy of any personal information that we hold about you in our records, to correct any inaccuracies and to update any out-of-date information. Please use our contact us form or email us if you wish for us to send you a copy of your personal information we have on file.


You have the right to object to certain purposes for processing, in particular to data processed for direct marketing purposes and to data processed for certain reasons based on our legitimate interests. You can contact us by going to the Contact Us section of our website to exercise these rights.


You have the right to complain to the Information Commissioner’s Office which enforces data protection laws:



Legal Grounds for Data Processing of PII


We will rely on the following legal bases to use your personal data:

  1. Performance of a contract - Where it is needed to provide you with our products or services, such as:

    • Providing you with a tailored quote which includes prices and assess whether we are able to deliver (where applicable) to your location

    • Managing orders that you have with us which includes products and services

    • Updating your records once an order has been placed

    • Any activities relating to the product or service which includes enquiries, quotes, orders and administration of order/quote

  2. Where it is in our legitimate interests to do so, such as:

    • To provide you with information regarding our products and services

    • To provide you with suitable content on our website

    • To perform and/or test the performance of, our products, services and internal processes

    • For management and audit of our business operations including accounting

    • To carry out monitoring and to keep records of our communications with you and our staff

    • For market research and analysis and developing statistics

    • For direct marketing communications to help us to offer you relevant products and services, including deciding whether or not to offer you certain products and service. We may send marketing to you by SMS, email, post and phone

    • Subject to the appropriate controls, to provide insight and analysis of our customers to business partners either as part of providing products or services, helping us improve products or services, or to assess or to improve the operating of our businesses

  3. To comply with Legal Obligations, such as:

    • Where we need to share your personal information with people or organisations in order to run our business or comply with any legal and/or regulatory obligations

  4. Vital Interests, such as:

    • If you are involved in an emergency whilst visiting one of our branches or during a delivery we may need to provide the details that we have about you to the emergency services.

  5. Consent:

    • For some direct marketing communications


Withdrawing Consent and Opting Out

If you choose to opt in to receiving communication from us and change your mind and wish to opt out you can do this in a number of ways:

  • Contacting us using the contact details at the end of this Privacy Policy

  • Clicking the unsubscribe link in any of our emails

In cases where we rely upon consent to process your personal data you can withdraw this at any time by contacting us via the Contact Details below.

When we receive notification that you wish to withdraw consent or change your preferences we will do this as soon as reasonably possible and most likely within 72 hours of the request.



Retention of Personal Information and Why

Unless otherwise explained we will hold your personal information based on the following reasons:

  • For as long as we have reasonable business needs, such as managing your orders and managing our operations

  • For as long as we provide goods and/or services to you and then for as long as someone could bring a claim against us; and/or

  • Retention periods in line with legal and regulatory requirements or guidance.

  • If you have not placed an order with us we will only retain your information for a limited period in order to respond to your query, provide you with the information you require or to send you updates on our products and services for as long as you indicate that you are happy for us to do so.

  • If you have not placed an order with us and we no longer have an ongoing legitimate business interest to process your data we will delete this data. In the event this is not possible due to data backups in archives we will ensure that no further processing takes place with your data until we are able to delete the data.



  • Security is very important to us. Secure Socket Layer ("SSL") encryption technology is used for protection of information in transit for any sensitive transactions such as payments. Additional security procedures are in place to protect the confidentiality, integrity and availability of your personal information. Your personal information will not be kept longer than is necessary for the purposes stated in this Privacy Policy.

  • To enhance the security of the checkout process we currently use 'Verified by Visa' and 'MasterCard SecureCode' as a part of the payment process when you place an order through the website.

  • Verified by Visa' and 'MasterCard SecureCode' are schemes that have been introduced by card issuers to help tackle online fraud. These schemes are known as '3d Secure' and DryCycle Ltd, like many other retailers, are committed to fraud prevention. By participating in either scheme, your online shopping experience will be more secure.



Disclosing your data / Information sharing

DryCycle Ltd does not sell your personal information to third parties.

DryCycle Ltd will never make your personal details available to other companies for their own marketing purposes.

We may use other companies to provide services to you on our behalf. These services may include but are not limited to answering your questions about products or services, sending postal mail and courier services. We will only provide those companies with the information they need to deliver the service we have engaged them for and they are prohibited from using that information for any other purpose.

We may have to disclose your information by law or because a court or the police or other law enforcement agency has asked us for it.

Your personal information is not transferred or disclosed outside of the UK or the EEA.



Changes to this Privacy Policy

We may change this privacy notice from time to time by updating this page in order to reflect changes in the law and/or our privacy practices. We encourage you to check this privacy notice for changes whenever you visit our websites.



Concerns and Contact Details

If you need to contact us regarding our Privacy Policy or any other related issue please write to:

Data Protection Officer
DryCycle Ltd

Dunster House

Factory 1

Caxton Road

Elms Farm Industrial Estate


MK41 0LF

or email:



Here we explain in plain English, DryCycle Ltd’s policy towards cookies and options open to you, as a user of our website. 

Cookies are small digital signature files that are stored by your browser to track your internet viewing behaviour.


DryCycle Ltd's website uses cookies to track user information to help us provide a better online experience for all of our customers. You may be able to block cookies via your browser now or at any time, but this may prevent certain portions of our website from working correctly. At the first visit to our site, we ask permission to use cookies from you. If you click ”Accept and continue”, you agree to us placing these sorts of cookies on your device and accessing them if and when you visit our site in the future. If you would like to delete any cookies that are already on your computer, see the section below entitled “Disabling cookies”.


Types of Cookie

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser. The most common form of cookies are:

  • Functionality cookies are part of the website that allow you to navigate it and use it normally. They are used in functions like “Add to basket” and “Save my basket for later”.

  • Customer Preference Cookies record your on-site preferences. 

  • Website Analytics Cookies allow us to analyse how customers use our site, to improve it and your customer experience. These are generally used in aggregate, rather than focusing on the actions of individual visitors.

  • Targeting or advertising Cookies are used to deliver adverts that are relevant to you and to limit the number of times they are shown to you. We also them to analyse the effectiveness of online advertising campaigns.



Third-party Cookies

As well as our own cookies, the information we gather on users’ site usage status is provided automatically to social media, data analysis and advertisement distribution partners such as Adroll, Google and Facebook, so these companies track users on our website. Each partner company may use this information in combination with other information the user provided to each partner or other information gathered when the user used each partner's service. We will ensure the adequate measures are taken concerning the protection of your cookies by executing standard contract clauses based on the EU General Data Protection Regulation, etc.


Opting-out of Google Analytics

Google Analytics cookies are one of the most common forms of tracking code and extensively used by DryCycle Ltd in tracking user behaviour.

To choose not to be tracked by Google analytics trackers, you can make use of the Google Analytics Opt-out Browser add-on. this will communicate with the Google Analytics software (ga.js) to stop data being sent to Google Analytics. This add-on does not affect your browser in any other way.

You have the option to opt out in this way right now or to return and withdraw your consent at any time, from which point no further cookies will be applied to your visits. Simply follow the steps above. For assistance, please contact us at


Disabling All Cookies

You have the right to withdraw your consent to the use of these cookies at any time.

Please note that if you delete cookies or refuse to accept them, you are welcome to view our site, but please be aware that you might not be able to use all of the features we offer. For example, you may not be able to store your preferences, and some of our pages might not display properly.

If you choose to restrict or deny the use of cookies, this can be controlled via your internet browser. You can consult the software help section for your browser (normally the F1 key.) Alternatively, you can follow the link below to the relevant instructions for your Internet browser programme:

Internet Explorer, Windows7, 8 and 10:

Microsoft Edge:

Google Chrome:

Mozilla Firefox:

Apple Safari:

Please note that disabling a cookie or category of cookie will not delete an existing cookie from a browser, so this will need to be done separately from within your own browser. Please visit the help pages of your web browser.


Further Information:

More  information about cookies can be found at Please be aware that the action of deleting or disabling future cookies, may affect your user experience and you might not be able to take advantage of certain functions of our site.

DryCycle Privacy Policy

Google Privacy Policy

EU GDPR General Data Protection Regulations 2018

For further assistance, please contact us at